Introduction Social media has become an essential part of digital marketing. Businesses, influencers, and agencies rely on ...

Lorraine Landon works to improve digital maturity for Google clients across sub-Saharan Africa as the region’s head of ...

Within the digital landscape, social media ad spend has increased to $243 billion, a 15% rise year-on-year. And brands’ continued interest in influencer marketing is clear, with a 14% increase in ...

As the show moves behind a paywall on SonyLIV, founders weigh in on whether the shift from national television to OTT impacts ...

Digital marketing is the backbone of how retail and ecommerce brands create meaningful online connections with their ...

PNN New Delhi [India] 4 As the world evolves certain individuals emerge as visionaries disruptors and leaders These top 10 ...

UAE-based AI startup qeen.ai has secured a $10 million Seed funding round, in one of the largest seed investments in the MENA ...

The MENA e-commerce market saw a 30%+ increase in online orders, with Saudi Arabia and the UAE leading in Gross Merchandise ...

TechWyse helps you leverage video content for SEO and paid advertising. Learn how video ads drive engagement, boost reach, and increase conversions in 2025.

SMEs thrive in the AI-powered era. With over 20 years of experience at the intersection of technology and marketing, Francis ...

Influencer marketing in 2025 is evolving to focus more on transparency, and real-life experiences. Brands will shift from one-off sponsored posts to long-term partnerships with micro-influencers ...

Unveiling the dark side of social media: fake content and artificial connections. Learn why authenticity is more important ...