Universal's 'Wicked: For Good' creates a unique marketing challenge
The question ahead of the release of part two due out in November — is how to keep its biggest fans engaged without ...
'Wicked' Buries 'Dune: Part Two' at Global Box Office Milestone in the Wake of 10 Oscar Nods
Part Two on the 2024 box office list as the musical adaptation scores a small boost from multiple Oscar nominations.
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Universal's ‘Wicked: For Good' creates a unique marketing challenge
Universal is hoping the excitement around "Wicked" can hang around — for good. The movie studio faces a unique challenge: promote and release two build-on films just one year apart. Part one of ...