With the Brisbane Olympic Games just six years away, the time has come to ponder that most perilous of decisions – how to capture the spirit of the host city in a marketable mascot.

Uber staged a meta Irish exit, JCPenney poked fun at fashion's gatekeepers, and Hotels.com reminded people that its name means exactly what it says. Meanwhile, Burger King retired its King mascot to ...

A new study found that 727 professional sports teams across 50 countries use wild animals in their branding. The most popular species (lions, tigers, and wolves) face threats in the wild.

According to The Penn Gazette, the first sighting of the Penn Quaker mascot appeared in 1949. A student named Jack Melnick, ...

Mythic beings? Severe weather events? Apex predators? The Athletic asked zoologists, meteorologists who wins the "mascot fight" bracket.

The year 2026 has been a great year for those who love mascots. The Winter Olympics gave the world Tina and Milo—two cuddly ...

The Mars Fightin’ Planets (Pennsylvania) are among the 64 teams competing for best high school mascot in America. Here’s the full bracket: The No. 14-seeded Fightin’ Planets take on the No. 3-seeded ...

Slovakian alpine skier Alexandra Rexova hid Australia’s mascot in her bathroom for two days. It was never in danger.

The 2026 Winter Paralympics are in the books, capped off by Team USA completing the Olympic hockey Triple Crown by winning gold in the para sled hockey tournament. The United States beat Canada, 6-2.

If you’ve watched sports on even a casual basis, you’ve likely noticed a trend when it comes to the team names and mascots.

Lions, tigers and bears aren’t just among the world’s most iconic wildlife. They’re also among the most popular mascots in ...

Paris Fashion Week is no stranger to headlines for blending glamour and spectacle however, its Fall/Winter 2026–2027 exhibition has attracted an unfavorable spotlight. As Matières Fécales’s 2026 Ready ...