As 2025 progresses, influencers will likely play an even more pivotal role in the ways brands connect with their audiences.

In the ever-evolving world of digital marketing, video content has emerged as a dominant force. Yet, one particular facet of this medium has seen unprecedented growth: User-generated Content (UGC). By ...

Explore how adopting multichannel and multiformat strategies, integrating Gen AI in content creation, and aligning content ...

Having spent over a decade orchestrating experiential marketing campaigns, I’ve seen firsthand what works and what’s just ...

Seattle-based marketing technology company Banzai International plans to acquire Act-On Software, a Portland, Ore.-based ...

Google's John Mueller shared his thoughts on SEO for AI Overviews and affirmed the importance of search marketing in 2025 ...

In today’s digital world, cybersecurity companies face a unique challenge in standing out. Choosing the right performance marketing agency can make a significant impact, helping these businesses reach ...

At NRF, CEO Brieane Olson was optimistic that TikTok’s model could be replicated elsewhere in the case of a shutdown but feared for creators.

LinkedIn has named Indeed CMO Jessica Jensen as its top marketer, eight months after chief marketing and communications ...

In a year marked by unexpected developments and evolving conversations, the discourse surrounding DEI has become increasingly ...

Google's shift from Maximum CPV to Target CPV in Video View Campaigns allows for better control over cost targets of video campaigns.

Explore must-have tools, practical tips and fresh approaches for making internal videos that captivate and educate.