Toys R Us is coming back to life — this time ... where the retail apocalypse has come to life in the most visceral way. The haunted house, dubbed "Zombies Are Back," has combined two kinds ...

For decades, Toys "R" Us was not only one of the top toy retailers in the United States, it was one of the top retailers period. Until it suddenly wasn’t. Toys “R” filed for bankruptcy in ...

The last two Toys 'R' Us stores in the US have reportedly closed, bringing to an end a two-year effort to re-establish the onetime behemoth's retail footprint. The Toys 'R' Us brand, purchased in ...

A Toys R Us commercial sparked major backlash for its ... The spot ends with a solicitation disguised as a wish that "all of your dreams come true too." Forbes explained one of the problems ...

Joan Verdon is a veteran retail reporter based in Northern New Jersey. WHP Global, the company that owns the Toys R Us brand, is targeting parents flying with children, and time-pressed business ...

"Buying toys is as much as of an experience as playing with them and taking a trip out to the toy shop is starting to come back into fashion." Toy's R Us's parent company in the US is in formal ...

Joan Verdon is a veteran retail reporter based in Northern New Jersey. Toys R Us is following in the footsteps of the biggest toy manufacturers and creating entertainment content to grow its brand.