Take-Two Interactive Software, Inc. engages in the development, publishing, and marketing of interactive software games. Its products are designed for console systems, handheld gaming systems ...

The company also offers sales, distribution and marketing, contract research and development, and customer and other support services. Spotify Technology S.A. was incorporated in 2006 and is based in ...

Rockstar Games' marketing strategy is clearly paying ... the game continues to dominate the media. Take-Two Interactive CEO Strauss Zelnick recently addressed the open-world action-adventure ...

largely due to a shift in the timing of marketing expenses within the year,” said Strauss Zelnick, Chairman and CEO of Take-Two Interactive. Take-Two Total Revenue Take-Two scored the highest ...

Happy Friday and happy new year MARKETING-INTERACTIVE readers, and welcome back to the weekly roundup. 2024 might have ended ...

Will this continue to trend in 2025? Below, MARKETING-INTERACTIVE spoke with creative leaders in Hong Kong to find out what industry players should take note of in the coming year. We have seen an ...

WorldVia Travel Group has announced its expanded 2025 lineup of educational and networking events for travel advisors, ...

Despite SMS messages having very high open rates - as much as 98% - they therefore can lack the marketing sophistication of other platforms, impacting their engagement rates. With little scope for ...

AI is shaping aspects like personalization, interactive media rights, and new monetization opportunities. There were two ...

To take it up a notch, try running A/B tests on custom visuals. Create two or more variations of ... Not every channel in your marketing mix should be measured by direct purchases.

You saw a lot of year-end lists as we said good riddance to 2024. “The Best…”, “The Top…” or “The Most…” among other ...