Super Bowl commercial price tags hit a new high in 2026.

Super Bowl ads are as big a part of the annual tradition as buffalo wings, with brands shelling out enormous sums – over $10 million in 2026 – to secure commercial space during the big game.

Pepto-Bismol treats both upset stomach and diarrhea, but Tums does not. Pepto-Bismol is not safe for pregnant or breastfeeding women, while Tums is safe. Tums is available in multiple strengths and ...

Budweiser's 2026 Super Bowl commercial features the Clydesdales, a bald eagle, and Lynyrd Skynyrd's "Free Bird." The ad, titled "American Icons," celebrates Budweiser's 150th anniversary and America's ...

Hellmann’s is hoping a healthy does of silliness will help its Super Bowl recipe. The Unilever-backed mayo is a Super Bowl regular, and in the past has tapped themes such as sustainability and ...

Budweiser has long used the Super Bowl to tie its stately Clydesdale horses to the national mood. This year, the brewer’s stance won’t be hard to understand. In one of the beer giant’s less subtle Big ...

With Super Bowl 60 fast approaching on Feb. 8, we're starting to get a sense of which stars will appear during ad breaks in the action between the New England Patriots and Seattle Seahawks. Companies ...

There are two games standing between us and Super Bowl LX which is going to be one of the biggest sports days of the year. And it’s also THE biggest TV commercial day of the year. Wherever you watch ...

Brands have been hinting about what they have planned, teasing celebrity cameos and storylines. For some companies, announcing that they’ve purchased ad time is news on its own. Here are the brands ...

EXCLUSIVE: Nate Burleson and Daniela Ruah are returning to host Super Bowl Greatest Commercials: Hall of Fame Countdown on CBS. The interactive special is set to air on Monday, February 2, at 8 p.m.

Super Bowl LX is going down on February 8, 2026, at 6:30 PM EST. While we don’t know which teams will be playing in the Big Game yet, we do know there will be a ton of brands using the stage to show ...