While some businesses in downtown Santa Cruz are closing, others report strong sales and a thriving holiday season.

The iconic flagship O'Neill Surf Shop in downtown Santa Cruz welcomed its last wave of customers Tuesday before closing after ...

“O’Neill Surf Shop will be closing its downtown store ... several of whom said they came up from Southern California for the weekend to escape the smoke and devastation caused by the LA ...

SANTA CRUZ — Although its locations in Aptos, Capitola and the Santa Cruz Beach Boardwalk will remain open, the O’Neill Surf Shop on Cooper Street and Pacific Avenue in downtown Santa Cruz ...

An iconic surf shop in Santa Cruz County says it is closing one of its four locations. O'Neill Surf Shop told KSBW 8 that they will be permanently shutting down their downtown Santa Cruz location.