It’s Saturday afternoon and downtown Santa Cruz is wildly alive.  Crosswalks and sidewalks are teeming with folks carrying ...

In our video series, “Surf Shop Chronicles”, we celebrate the most iconic surf shops in America—and none has a more storied local history than Harbour Surfboards, located in Seal Beach ...

While some businesses in downtown Santa Cruz are closing, others report strong sales and a thriving holiday season.

From Maui, Hawaii, to Alpena, Michigan, Joshua Weisfeld brought his handcrafted custom surfboard business thousands of miles ...

SANTA CRUZ — Although its locations in Aptos, Capitola and the Santa Cruz Beach Boardwalk will remain open, the O’Neill Surf Shop on Cooper Street and Pacific Avenue in downtown Santa Cruz ...