While some businesses in downtown Santa Cruz are closing, others report strong sales and a thriving holiday season.

It’s Saturday afternoon and downtown Santa Cruz is wildly alive.  Crosswalks and sidewalks are teeming with folks carrying ...

The iconic flagship O'Neill Surf Shop in downtown Santa Cruz welcomed its last wave of customers Tuesday before closing after ...

From Maui, Hawaii, to Alpena, Michigan, Joshua Weisfeld brought his handcrafted custom surfboard business thousands of miles ...

The flagship O’Neill Surf Shop in downtown Santa Cruz has shut its doors for the last time, ending a run that has lasted for ...

Santa Cruz, the former home of wetsuit pioneer Jack O’Neill, is losing one of its oldest surf shops. After 25 years of ...

Santa Cruz, the former home of wetsuit pioneer Jack O’Neill, is losing one of its oldest surf shops. After 25 years of business, O’Neill is closing its downtown store on Pacific Avenue.

Surf Expo in Orlando features the industry items and trends that will be seen on beaches around the world in 2025.

Pizza My Heart and its surf-and-slice theme (with a custom-made surfboard dining table) is now open at the Crossroads (Kohl’s ...

Rainfall could send debris from hillsides charred by wildfires rushing down ravines and through drainage ditches into the ...

From a new woman-owned grocery store in Salisbury, Md., to a surf shop in Rehoboth Beach, Del., here's what's new in the ...