Another surf industry wipeout is hitting Orange County as Liberated Brands – which held the distribution license for big ...

Instead, it’s the small town’s proximity to waves on the Strait of Juan de Fuca and Pacific Coast that lured Olson and Saari ...

Instinct, the iconic surf brand, founded in 1979 by Shaun Tomson, a world surfing champion, announces that Todd Stanley has ...

I f you’re in Florida this week and need some surf gear, want to talk shop or even just rub shoulders with industry insiders, ...

Through 2024, Step One donated $5 for every pair sold to SLSA. They also invested in advertising to promote the cause and the summer safety message to help reduce drownings. Step One has now added a ...

Surf shops are barely recognizable these days. But with a spate of pro-surfer owned shops opening up, are we seeing a ...

If you’re hearing rumors about when the brand-new mega-rocket from a company other than SpaceX will launch from our Space Coast for the first time on a test flight, you’re not alone.

Distant Local, a new brand launched by Jeff Booth and Melissa Martinez, celebrates the magic of regional surf culture.

One constant throughout Kolohe Andino’s professional surfing career has been a Red Bull logo decorating his surfboard. That ...

Liberated Brands, an apparel company with an estimated $1.2 billion in annual retail sales, is losing the licenses to design, ...

Jeff "Doc" Lausch is the founder and shaper of the surfboard brand Surf Prescriptions in Huntington Beach, with shops also in Brazil, South Africa, Israel, Ireland, and Japan.