Surf shops are barely recognizable these days. But with a spate of pro-surfer owned shops opening up, are we seeing a revolution within the industry? The post When Dane Reynolds Opened a Surf Shop It ...

While some businesses in downtown Santa Cruz are closing, others report strong sales and a thriving holiday season.

It’s Saturday afternoon and downtown Santa Cruz is wildly alive.  Crosswalks and sidewalks are teeming with folks carrying ...

An iconic surf shop in Santa Cruz County says it is closing one of its four locations. O'Neill Surf Shop told KSBW 8 that they will be permanently shutting down their downtown Santa Cruz location. The ...

Another surf industry wipeout is hitting Orange County as Liberated Brands – which held the distribution license for big ...

The iconic flagship O'Neill Surf Shop in downtown Santa Cruz welcomed its last wave of customers Tuesday before closing after ...

From Maui, Hawaii, to Alpena, Michigan, Joshua Weisfeld brought his handcrafted custom surfboard business thousands of miles ...

Surf Expo in Orlando features the industry items and trends that will be seen on beaches around the world in 2025.

SANTA CRUZ — Although its locations in Aptos, Capitola and the Santa Cruz Beach Boardwalk will remain open, the O’Neill Surf Shop on Cooper Street and Pacific Avenue in downtown Santa Cruz ...

Though "the original" Ron Jon Surf Shop opened in the early 1960s in Long Beach Island, New Jersey, it's the iconic Cocoa Beach location (the brand's flagship) that put Ron Jon on the map globally.