While some businesses in downtown Santa Cruz are closing, others report strong sales and a thriving holiday season.

It’s Saturday afternoon and downtown Santa Cruz is wildly alive.  Crosswalks and sidewalks are teeming with folks carrying ...

Surf shops are barely recognizable these days. But with a spate of pro-surfer owned shops opening up, are we seeing a ...

An iconic surf shop in Santa Cruz County says it is closing one of its four locations. O'Neill Surf Shop told KSBW 8 that ...

Another surf industry wipeout is hitting Orange County as Liberated Brands – which held the distribution license for big ...

From Maui, Hawaii, to Alpena, Michigan, Joshua Weisfeld brought his handcrafted custom surfboard business thousands of miles ...

I f you’re in Florida this week and need some surf gear, want to talk shop or even just rub shoulders with industry insiders, ...

Did you forget your rashguard when you packed for your beach vacation? Luckily, a new surf shop has opened up in the South Carolina beach town, Surfside Beach. Good Vibes Surf and Sport is located ...

Though "the original" Ron Jon Surf Shop opened in the early 1960s in Long Beach Island, New Jersey, it's the iconic Cocoa Beach location (the brand's flagship) that put Ron Jon on the map globally.