It’s Saturday afternoon and downtown Santa Cruz is wildly alive.  Crosswalks and sidewalks are teeming with folks carrying ...

Surf shops are barely recognizable these days. But with a spate of pro-surfer owned shops opening up, are we seeing a ...

Kathy 'Gidget' Kohner Zuckerman lost her Pacific Palisades home after 60 years in the community. But for the surfing pioneer, ...

Although its locations in Aptos, Capitola and the Santa Cruz Boardwalk will remain open, the O’Neill Surf Shop on Cooper ...

Surf Expo in Orlando features the industry items and trends that will be seen on beaches around the world in 2025.

Another surf industry wipeout is hitting Orange County as Liberated Brands – which held the distribution license for big ...

Lisa Kudrow revealed during an interview on “The Drew Barrymore Show” (via People) that she recently discovered a note the late Matthew Perry left for her inside the “Friends” cookie jar, which he ...

An iconic surf shop in Santa Cruz County says it is closing one of its four locations. O'Neill Surf Shop told KSBW 8 that they will be permanently shutting down their downtown Santa Cruz location. The ...

SANTA CRUZ — Although its locations in Aptos, Capitola and the Santa Cruz Beach Boardwalk will remain open, the O’Neill Surf Shop on Cooper Street and Pacific Avenue in downtown Santa Cruz ...

Liberated Brands, an apparel company with an estimated $1.2 billion in annual retail sales, is losing the licenses to design, ...