Every story line: from the Chiefs’ quest for a three-peat, to the long-suffering Bills’ and Lions’ fan bases, to the QBs looking to finally break through.

The NFL tapped three New Orleans brands to create exclusive Super Bowl LIX designs for t-shirts, bags and accessories. Why it matters: The Super Bowl brings with it super cool merch, and it can be fun to scoop up the gear whether you're a fan of the teams or just a fan of New Orleans.

Fans will experience Caesars Superdome light show, St. Louis Cathedral projection show, Caesars New Orleans photo opportunities, and a larger-than-Life Super Bowl LIX display throughout the city.