Starbucks latest changes as CEO commits to 'restore confidence' in coffee business
Starbucks is following through on its commitment to get back to its roots, announcing plans to simplify the menu and ...
Starbucks Is Trimming 30% of Its Menu
"We have to clear the noise out both in food and beverage menus," CEO Brian Niccol said in a statement shared with PEOPLE ...
Starbucks: Strong Leadership and Strategic Initiatives Drive Positive Outlook
Starbucks (SBUX – Research Report), the Consumer Cyclical sector company, was revisited by a Wall Street analyst yesterday. Analyst Zachary ...
Marketing Dive17h
Starbucks bets on marketing to broader audience to support turnaround
CEO Brian Niccol detailed how marketing investments can lead to future growth as the chain’s latest earning results have ...
It's A Great Time To Short Starbucks
Starbucks CEO Brian Niccol has had the helm for four and a half months and has only spouted nebulous platitudes. Learn more ...
Starbucks earnings: will SBUX end Niccol’s turnaround streak?
Starbucks saw a year-on-year decline in Q1 earnings and revenue. But a deeper dive suggests Niccol's "Back to Starbucks" ...
Starbucks Stock Shines as Analysts Mull Early Merits of Turnaround Plan
Starbucks shares moved higher Wednesday as some analysts seem to be buying in—albeit cautiously—on new CEO Brian Niccol’s “Back to Starbucks” turnaround plan.
Starbucks gains after showing signs that a turnaround is percolating
Starbucks Corporation ( NASDAQ: SBUX) gained in postmarket trading on Tuesday after reporting financial results for FQ1. The ...
Nation's Restaurant News16h
Starbucks to shrink menu by 30%, add smart tech to fix operational woes
Starbucks reported flat net revenues of $9.4 billion for the first quarter of 2025. The company reported a nearly 24% decline ...