Starbucks is encouraging baristas to write doodles and messages on to-go cups as part of an effort to foster "moments of ...

In an effort to get back to basics and "reintroduce" the chain, Starbucks is restricting mobile customers to 12 items per order and offering a free coffee promotion following the Super Bowl.

Marketing and agency leaders break down the chaotic social media field and how it is impacting their Super Bowl plans.

Kermit the Frog. Coffee puns like “thanks a latte” and “a matcha made in heaven.” Drawings of dogs, cats, birds and bees.

The coffee shop chain will air a new ad during the Super Bowl pregame show on Sunday and will give away coffee to loyalty ...

Starbucks has joined the U.S. Food Waste Pact, a national voluntary agreement focused on using collaboration and data sharing ...

A new spot and a free coffee promotion on the Monday after the big game are part of the chain’s marketing-powered turnaround ...

CEO Brian Niccol explains the company’s pivot back to its roots.

Brands that are willing to stay agile and adapt to these evolving trends will have an opportunity to capture attention and ...

Brian Niccol, Starbucks' CEO, said mobile ordering meant staff weren't writing on cups, which affected the connection the ...

Both ads come from Anomaly, which the chain recently hired as part of a marketing pivot led by Chief Brand Officer Tressie ...

The chain has again pivoted in its resistance to organized labor, breaking with vociferous anti-union peers like Amazon and Apple as Trump gives mixed signals on worker issues.