This year, Starbucks is getting in on the moment with a promotion that is as simple as it is brilliant. The coffee giant announced its “Starbucks Monday” promotion, offering a free tall hot or iced ...

At the same time all this was going on, the famed coffee giant also changed its name, which new CEO Brian Niccol has since dropped in official earnings calls and interviews, according to Today.

Starbucks' earnings report showed declines in EPS and operating margins, but positive steps in the turnaround are evident.

The coffee shop chain will air a new ad during the Super Bowl pregame show on Sunday and will give away coffee to loyalty ...

CEO Brian Niccol explains the company’s pivot back to its roots.

A new spot and a free coffee promotion on the Monday after the big game are part of the chain’s marketing-powered turnaround ...

Both ads come from Anomaly, which the chain recently hired as part of a marketing pivot led by Chief Brand Officer Tressie ...

The Valentine’s Day is just around the corner, and Starbucks has decided to celebrate it with two new beverages ...

The market's very upbeat reaction to Starbucks ' fairly lackluster results. Brian Niccol's "Back to Starbucks" plan and the ...

While adjusted earnings per share (EPS) of $0.69 topped the $0.67 analyst consensus, that was a 23% drop from a year ago. Starbucks saw a 390 basis-point decline in its operating margin to 11.9% as it ...

Creative agency We Are Social has appointed Toby Southgate (pictured) as its global group chief executive officer (CEO).

Starbucks has unveiled a new regional campaign to spark meaningful conversations that drive positive actions – one ...