Both ads come from Anomaly, which the chain recently hired as part of a marketing pivot led by Chief Brand Officer Tressie ...

The coffee shop chain will air a new ad during the Super Bowl pregame show on Sunday and will give away coffee to loyalty ...

A new spot and a free coffee promotion on the Monday after the big game are part of the chain’s marketing-powered turnaround ...

Starbucks has unveiled a new regional campaign to spark meaningful conversations that drive positive actions – one ...

CEO Brian Niccol detailed how marketing investments can lead to future growth as the chain’s latest earning results have “room for improvement.” ...

Starbucks is “close to doubling” its marketing spend as a percentage of revenue, as the coffee chain focuses on “getting back” to what “sets [it] apart” as a brand under the leadership of its new CEO.

From Starbucks looking to “restore confidence” by investing in brand to calls for marketers to find growth opportunities ...

The Valentine’s Day is just around the corner, and Starbucks has decided to celebrate it with two new beverages ...

Starbucks CEO Brian Niccol has had the helm for four and a half months and has only spouted nebulous platitudes. Learn more ...

A shift away from discounting and a 30% reduction in SKUs could refocus the brand’s identity and premium market positioning ...

Starbucks reported a smaller-than-expected fall in first-quarter comparable sales on Tuesday, in early signs of the ...