Both ads come from Anomaly, which the chain recently hired as part of a marketing pivot led by Chief Brand Officer Tressie ...

The coffee shop chain will air a new ad during the Super Bowl pregame show on Sunday and will give away coffee to loyalty ...

A new spot and a free coffee promotion on the Monday after the big game are part of the chain’s marketing-powered turnaround ...

In an effort to get back to basics and "reintroduce" the chain, Starbucks is restricting mobile customers to 12 items per order and offering a free coffee promotion following the Super Bowl.

Starbucks has unveiled a new regional campaign to spark meaningful conversations that drive positive actions – one ...

The Valentine’s Day is just around the corner, and Starbucks has decided to celebrate it with two new beverages ...

From Starbucks looking to “restore confidence” by investing in brand to calls for marketers to find growth opportunities ...

The market's very upbeat reaction to Starbucks ' fairly lackluster results. Brian Niccol's "Back to Starbucks" plan and the ...

There are endless threads to pull with Starbucks’ turnaround, down to the very ink on customers’ cups as they order. But CEO ...

While adjusted earnings per share (EPS) of $0.69 topped the $0.67 analyst consensus, that was a 23% drop from a year ago. Starbucks saw a 390 basis-point decline in its operating margin to 11.9% as it ...

Starbucks said a smaller menu will help it be more responsive and in tune with the preferences of regular customers ...