Starbucks' Comeback Plan: Algorithms, Digital Menus and Ceramic Plates
The coffee chain will use a mobile order-pacing algorithm and high-tech menus, CEO Brian Niccol said, while store aesthetics are also under review.
Starbucks' Niccol aims to tame the chain's mobile order floods
Starbucks' new CEO, Brian Niccol, has a vision to make Starbucks into a classic coffeehouse, but he has to contend with an ...
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Starbucks rolls out changes to enhance customer experience
Starbucks is rolling out a series of initiatives to revitalise its coffeehouse culture, with a strong emphasis on ...
Starbucks' better-than-expected results point to turnaround taking root
Starbucks reported a smaller-than-expected fall in first-quarter comparable sales on Tuesday, in early signs of the ...
Starbucks changes: Mugs, macchiato and a new vibe test Niccol’s big plan
As of Monday, Jan 27, bathrooms inside Starbucks and free water cups will be available to paying customers only, a policy ...
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Starbucks to Lay Off Some Corporate Employees
Starbucks’ ongoing comeback plan will now include layoffs. CEO Brian Niccol said in a letter Friday that the brand will have ...
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Starbucks aims to increase coffee sales via QR code campaign
The company partnered with Scanbuy for the mobile initiative. With this new campaign Starbucks is proving that it is a company to watch in the mobile space. “Starbucks is using traditional media ...
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Starbucks updates store policy, mandating purchases for facility use
The change revokes the open-door policy established in 2018, which allowed non-paying guests to use the space and restrooms.