Chances are you're thinking of a bottle with a distinct red cap right now. However, did you know that there are Coca-Cola ...

"The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, ...

To create a Kosher for Passover version of Coke, the company uses sugar instead of corn syrup, sparking conspiracy theories.

Giving his own example, he said ... Innovation at The Coca-Cola company, said Quincey, comes in many different shapes and sizes. It can be a niche thing, putting out something to grab attention.

James Quincey, chairman and CEO of The Coca‑Cola Company, said despite the advancements ... Sharing a Coke with a meal, for example, is a universal idea but the food can be different and local ...

Coca-Cola is facing a recall affecting consumers in Illinois and Wisconsin due to concerns over possible plastic contamination. If you've recently bought a 12-pack, it’s crucial to read on. This ...

Billionaire Warren Buffett, who became a millionaire by age 32, shares his secret to success with Gen Z: it's not just about ...

COCA-COLA has just launched a brand new alcoholic ... There are several reasons why this could be done. For example, government regulation, like the "sugar tax," forces firms to change their ...

Audio has not simply survived the digital revolution; it has thrived. Here’s how marketers can make the most of the ...

Martech: AI and automation are revolutionizing marketing, projected to reach $107.5 billion by 2028. While enhancing ...

From colours to symbols and typography, cultural factors play a pivotal role in determining how products are perceived and purchased across different markets.

Google entered the newest and most exciting sector in tech with the premiere of its AI Overview feature. Rather than finding ...