If 2024 felt like the year of weir d for consumer brands with spider donut smut, pretzel perfume, and hot sundae-flavored sparkling water, get ready. Marketing campaigns will likely only get weirder ...

Explore how adopting multichannel and multiformat strategies, integrating Gen AI in content creation, and aligning content ...

The design and management of store, catalog, and Internet-based retail channels. Topics include how retailers create value for the producer and the end user, the financial and marketing strategies ...

Understanding and maximizing customer lifetime value (LTV) is a crucial component of driving profitable growth.

This deep dive is the sixth in our ‘Consumer 2025 – from acquisition to advocacy’ series. Influencers, UGC, Meta ads and ...

The integration of augmented reality (AR) and virtual reality (VR) technologies is reshaping the retail marketing landscape.

The new year is the perfect time to sharpen your strategies and set the foundation for success. Join Data-Driven Strategies for Retail Success and learn how to harness the power of data and technology ...

Independent measurement can serve as an arbiter, creating consistency across the media mix. As a provider of such measurement ...

Measurement has been a challenge for advertisers navigating the rapid growth of retail media, but 2025 promises a rise in ...

Retail media exists at a dense cross section of business factors. With the right combination of first-party data on shoppers, access to exclusive inventory, and engaging ad formats, marketing ...