Designed as a high-tech marketing resource, QR (quick response) codes have many useful applications. These (usually) black-and-white algorithmic codes are gateways to a potential multimedia nirvana.

Kraft is rolling out a QR code initiative as part of a multichannel marketing campaign that promotes the company?s line of cheeses. The goal of the campaign is to show users how to use Kraft products ...

As QR codes gain traction in the United States and marketing departments embrace the technology in new campaigns, the need to measure their success becomes even more important. Once you take the ...

We’re living in an era where attention is fragmented, choices are abundant, and digital consumers expect instant access to ...

QR codes have been with us for a long time now, and after passing through their Gardenesque hype cycle of inappropriate usage, have now settled down to be an important and ubiquitous part of life.

The relationship between engagement and advertising effectiveness is so complex that it even involves the measuring process itself. In fact, one of the staples of mobile marketing is that the campaign ...