Join NielsenIQ to explore how retailers and brands can adapt pricing and promotional strategies to align with ongoing shifts ...

Pricing is one of the 4 Ps of marketing and the most basic tactic, having been around for hundreds if not thousands of years. It is the most direct way of communicating value to customers and has the ...

Gross margin trends accelerated from the second quarter, rising 230 basis points, but performance was below expectations given the increase in promotional pricing. “While our trends in early ...

The monthly price is decent for the speeds you’re getting. You’re hesitant but excited to try out the free streaming service promotion. You sign the contract. A little over a year passes ...