Businesses are increasingly shifting toward online marketing. However, the effects of offline and online marketing on consumer behavior have not been comparatively examined. A team of Japanese ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

In today’s competitive landscape, small businesses face the challenge of making a lasting impact with limited resources. The ...

Ever been on an awkward blind date or approached by someone who completely missed the mark? That`s the disconnect many ...

Navigating the world of data and identity partners can feel like scrolling through a dating app: In a sea of options, only a ...

And blockchain tech is poised to become the fundamental infrastructure for an agentic economy, functioning as an API layer ...

The brand is spending 10–15% of its overall marketing budget on the Fatt Se Garam campaign, which aims to strengthen its ...

India's EdTech sector, online and offline, is collapsing due to financial issues, safety concerns, and lack of student ...

In his new role, Arora will spearhead initiatives to enhance brand resonance, expand digital outreach, build consumer ...

Third Wave Coffee appoints Akshat Arora as the new marketing director to drive growth and enhance customer engagement in ...

The sector is currently dominated by Blinkit, Zepto, and Swiggy Instamart, which together account for $9 billion (Rs 77,642 ...

Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance across multiple channels.