In today’s competitive landscape, small businesses face the challenge of making a lasting impact with limited resources. The ...

Businesses are increasingly shifting toward online marketing. However, the effects of offline and online marketing on consumer behavior have not been comparatively examined. A team of Japanese ...

At a growth rate of 21.8 percent for 2024, retail media is the fastest-growing form of ad spend in the U.S., according to ...

India's EdTech sector, online and offline, is collapsing due to financial issues, safety concerns, and lack of student ...

He, however, expressed optimism that 2025 will be a year of growth, tracking marketing impact, online and offline. Excerpt: What were the major wins and challenges for our industry in the year 2024?

In his new role, Arora will spearhead initiatives to enhance brand resonance, expand digital outreach, build consumer ...

The sector is currently dominated by Blinkit, Zepto, and Swiggy Instamart, which together account for $9 billion (Rs 77,642 ...

Third Wave Coffee appoints Akshat Arora as the new marketing director to drive growth and enhance customer engagement in ...

Based on mode, the online segment dominated the global market and is likely to remain dominant during the forecast period.

Meredith rose to fame due to her — often controversial — makeup application technique, which sees her use *a lot* of product.

Business owners and influencers received a temporary reprieve but still face uncertainty as Trump's order lifts after 75 days ...

As a national TikTok ban loomed last week, rival social platforms prepared to snap up the app’s 170 million users. Substack added live streaming. Instagram made photos vertical and extended the length ...