Puma is highly dependent on wholesale, which accounts for about 75% of its sales. Wholesale sales tend to bring lower margins than sales through full-price owned channels. Puma also risks losing share ...

In 1971, Nike (then Blue ... like the Predator soccer cleats. The logo remains a respected symbol within sports culture. Its history of quality and performance is a source of pride for athletes ...

It is impossible to watch NFL games on Sunday afternoons without noticing a player wearing custom Nike Kobe cleats. Football players want to channel the "Mamba Mentality" with their footwear ...

Today, adidas Originals ... and the adidas F50 cleat. The F50 has been worn by Messi throughout his playing career and is widely recognized as one of the best soccer cleats of all time.

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan and the subsequent launch of the Air Jordan 1, despite violating NBA ...

Lionel Messi has continued to reach new heights on the pitch with Inter Miami, leading the MLS club to its first-ever trophy last season and then breaking the league's points record just last week.

On now has a market value of $17bn. Chart: The Economist The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% and 16% ...

The Bad Bunny & Messi Collection includes the Adidas Gazelle, which is one of the brand's most iconic shoes that originated in 1966, as well as the F50 cleat ... about how soccer's GOAT inspires ...