Timed to marathon season, “Winning isn’t Comfortable” extends a hard-edged approach, showing runners battered by the elements.

But Nike shares are running higher today. After jumping nearly 9% Friday morning, as of 10:35 a.m. ET, the stock was still ...

Nike, struggling from rising competition and its own strategy mistakes, is making a major shakeup. The athletic giant ...

The Nike ads seem more inspirational and better made ... These other brands have been present more in places like running clubs, where runners really are. Ironically, this is the strategy the ...

Some posters claimed that discrimination does not exist in Japan and described the ad as an attack on the country. Others have called for a boycott of Nike products. A few critics pointed out that ...

The best Nike running shoes have been used by elites to produce remarkable feats in recent years. For instance, in 2023, Kelvin Kiptum shattered the marathon world record with a stunning time of 2 ...

Sept 20 (Reuters) - Nike's new CEO is expected to double down on the company's efforts to repair relations with retailers to ...

Check out the new FSU Seminoles Nike Air Zoom Pegasus 41 running shoe, part of the Nike’s 2024 NCAA Collection ahead of ...

Next up is Elliott Hill, a Texas native with a charming George Clooney mug, a lingering Southern drawl, and decades of ...

Nike NKE.N said on Thursday that former senior executive Elliott Hill will rejoin the company to succeed John Donahoe as ...

Out-of-home ads, which Nike is also promoting on its social channels, carry over the edgy attitude. “If you don’t hate running a little, you don’t love running enough,” reads one.

Nike describes the kicks thusly: "Responsive cushioning in the Pegasus provides an energized ride for everyday road running ... here's why FSU, AD Alford may want to stick with the program ...