The company raised subscription prices across most plans in the U.S. and several other markets. It added 19 million subscribers in the fourth quarter of last year.

In an email to CBS MoneyWatch, Netflix said it's boosting its subscription plans for American customers by about $1- $2.50 per month, depending on the plan. A standard plan with ads will rise to $7.99 a month from the current $6.99

Netflix is raising prices across its existing U.S. plans, aiming to capitalize on surging demand after the streaming service posted record subscriber gains in the fourth quarter. The company’s ad-supported tier will cost $7.