For years, fantasy football players have used championship belts to dignify themselves as the cream of the crop. Now, in collaboration with the WWE, your favori ...

Ohio Gov. Mike DeWine has signed an executive order to allow colleges in the state to pay athletes directly for their NIL.

Momentec Brands has expanded its 2025 brand ambassador roster with the addition of seven athletes building on the momentum created by Tiare Jennings, an All-American Softball Player and four-time NCAA ...

The WWE Undisputed Champion was asked about Punk’s dog, Larry, and the success of his merchandise, and whether he felt his ...

Shedeur Sanders was asked to change out of a T-shirt promoting his brand, SS2 Legendary, by NCAA officials ahead of ...

Momentec Brands is proud to announce a major expansion to its 2025 Team Momentec Brand Ambassador roster. Team Momentec is adding seven accomplished game changing athletes to the line-up building on ...

More from Sportico.com Ted Cruz Vows to Push NCAA ... merchandise machine. Bueckers is the NIL Store’s top-selling active ...

Bo Bassett is a world champion and a pitchman for a half-dozen brands, and he could earn more money competing in college wrestling than any other student-athlete in history. And he's still just a ...

Mount St. Mary’s announced a new varsity program Thursday in an attempt to offset roster cuts that may hit other sports as a result of an NCAA settlement.

For the second year, the Ally Tipoff broke the record for the highest-attended regular season women's basketball game in ...

Late Sub host Claire Watkins talks NCAA basketball's season start before diving into this weekend's 2024 NWSL Playoffs ...