Typically, mobile advertising banners appear while the app is in active usage. Upon clicking on the banner, the user is kicked out of the app to a clunky browser, making for a poor user experience.

Bank of America is promoting its iPhone offering by running mobile banners within the Fox Sports iPhone application ... Some brands advertising within the app are Autozone, Bank of America, Land Rover ...

Banner notifications are used for all kinds of built-in apps on the iPhone, like Messages and FaceTime, but also through third-party apps, like WhatsApp and Gmail (to name a few). Nearly every app ...

Tiffany & Co. continues app push with banner ads Jeweler Tiffany & Co. is maintaining the push of its “What Makes Love True” microsite and mobile application by including banner ads.