If the tale of New Coke is enough to send shivers down your spine, then you know how vital accurate market research numbers are. While Coca-Cola has never admitted to just how much they lost as a ...

Singapore startup Ai Palette is upending the 100-year-old market research industry using its powerful technology ...

This is a Capstone course for Marketing Research which combines all aspects of the marketing research process in cased-based projects. As future Marketing Researchers, students will be trained to ...