5/12/1969 - 5/17/1969 The World's a Stage (1969) ...

Cole Escola's unconventional smash "Oh, Mary!" has recouped its entire production costs on Broadway. The play, capitalized at $4.5 million, is the first show of the 2024-25 season to do so.

The building has been declared a landmark and still uses Frohman's former apartment above the theater as the Shubert Archive. The Lyceum is Broadway's oldest continually operating legitimate theater.

calling it the New Lyceum to distinguish it from the old one he once operated on the now-renamed Fourth Avenue. Designed by architects Herts and Tallant, the theatre stands today at 149 W.