Loyalty rewards programs can significantly increase customer engagement and retention. However, to make a loyalty program successful, you must promote it aggressively and get your users to adopt it ...

Two-thirds of retailers offer loyalty programs, Salesforce found. Rewards play a powerful role in retaining customers, ...

About half of consumers are extremely or very likely to use loyalty programs that offer travel options, according to an ...

The new startup Journey faces significant challenges in building consumer adoption and achieving the necessary scale to compete with established loyalty programs. But its notable backers believe ...

Air India has worked at a record pace to develop and roll out a new version of its loyalty program, with huge changes for customers. Air India revamped its Flying Returns loyalty program with ...