A 'denim lifestyle.' CEO Michelle Gass is months into her new strategy at Levi Strauss—but don't call it a turnaround. "It’s ...

A shopper wandering down to the lower level is quickly surrounded by mannequins in t-shirts, mannequins in Chambray shirts, ...

Outside Levi’s flagship store in New York’s Times Square ... paired with the brand’s trademark jeans. Levi Strauss & Co CEO Michelle Gass is, of course, a living human being, but clad ...

Outside Levi’s flagship store in New York’s Times Square ... and even mannequins in puffers—usually paired with the brand’s trademark jeans. Levi Strauss & Co. CEO Michelle Gass is, of course, a ...

Since Michelle Gass took the helm as CEO of Levi Strauss & Co. in January 2024 ... designed to elevate the brand's status and reach new markets.

February 24, 2025 00:00 AM UTC - Updated 21 minutes ago Since Michelle Gass took the helm as CEO of Levi Strauss & Co. in January ... the brand's status and reach new markets.

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In the 16-second film, Beyoncé takes on a local shark, played by Timothy Olyphant, in a high-stakes game of pool, all while ...

Beyoncé has released a second campaign for Levi's, this time recreating an iconic ad from 1991 as she sizzles in denim on ...