Then Giorgio Armani launched its new mascara, Vertigo Lift. Sleek, super black, and promising the elusive trifecta of lift, ...

I tried and tested the ILIA Beauty makeup range to see if it was worth the hype. From the Super Serum Skin Tint to The Base ...

A writer attempts the TikTok-viral "no mascara" makeup look, skipping the dark lashes in favor of a lighter, more minimalist routine.

Phillips stresses that the best mascaras have a brush with teeny bristles that will grab onto “every morsel of your natural eyelash hair” lash to lift ... stocking up on a brown or soft ...

There's still time to snap up deals from the highly-anticipated Sephora Spring Sale 2025 now that it's open to all Beauty Insiders but favorites are moving fast. Through April 14, ...

Drunk Elephant’s B-Goldi serum drops give skin a warm, golden boost while 5% niacinamide works behind the scenes to even tone and brighten. Just mix it with your favourite moisturizer for a ...

IMO, ILIA Beauty is one of the most under-rated makeup brands going. It was founded back in 2011, but only in the last few years has it popped up on radar after launching in the UK back in 2022.