OpenAI’s big rebranding effort brings a new logo and a new typeface, OpenAI sans.

In the modern era, branding matters to image-making and money-making. No wonder all the fretting over golf course names.

Orlando Magic forward Paolo Banchero's personal branding continues growing in his partnership with Jordan Brand.

Cadbury’s new sharing design sparked conversations about one of the untapped four Ps. Landor’s Anna Kohl helpfully weighs in ...

Tyler Reddick is running a special paint scheme at the NASCAR Clash, repping his 23XI Racing boss, Michael Jordan. Here's the meaning behind it.

Called the “Plane de Lis,” the new mark is packed full of winks to the city of New Orleans and the airport itself. As the name suggests, it’s meant to evoke both an airplane and a fleur-de-lis—a stark ...

New Delhi: KRBL unveiled new packaging for its flagship 'India Gate' basmati rice brand after 25 years, with an aim to ...

DeepSeek's friendly whale hearkens back to a more playful era of tech branding—and it might just be the disruptor the AI ...

Walmart’s latest brand and logo update has left some social media users baffled. On Jan. 13, the company announced in a press release on its website that it was launching a “comprehensive ...

Walmart recently unveiled a new logo, sparking considerable conversation online. The retail giant announced that the updated ...

On the other hand, the brand has solidified its corporate development objectives, with an aim to achieve a group-wide sales target of 2.8 million vehicles in 2024.

We’ve barely crossed the threshold of 2025, and Walmart is already ruffling the feathers of its fanatical customer base. No, it didn’t raise prices on your favorite products. And, nope, it ...