In the modern era, branding matters to image-making and money-making. No wonder all the fretting over golf course names.

Orlando Magic forward Paolo Banchero's personal branding continues growing in his partnership with Jordan Brand.

Cadbury’s new sharing design sparked conversations about one of the untapped four Ps. Landor’s Anna Kohl helpfully weighs in ...

The U.K. is very much in the spotlight in this week’s Top 5, including an excellent tourism campaign that extolls the virtues of the nation in an entertaining way.

There is always a problem that needs solving when it comes to design, making it an ideal profession for an artist who enjoys ...

Tyler Reddick is running a special paint scheme at the NASCAR Clash, repping his 23XI Racing boss, Michael Jordan. Here's the meaning behind it.

Called the “Plane de Lis,” the new mark is packed full of winks to the city of New Orleans and the airport itself. As the name suggests, it’s meant to evoke both an airplane and a fleur-de-lis—a stark ...

To support the new packaging launch, the brand allocated 20% of its annual ad and marketing budget and introduced AR filters ...

New Delhi: KRBL unveiled new packaging for its flagship 'India Gate' basmati rice brand after 25 years, with an aim to ...

DeepSeek's friendly whale hearkens back to a more playful era of tech branding—and it might just be the disruptor the AI ...

Walmart’s latest brand and logo update has left some social media users baffled. On Jan. 13, the company announced in a press release on its website that it was launching a “comprehensive ...

Walmart recently unveiled a new logo, sparking considerable conversation online. The retail giant announced that the updated ...