I’ve always been interested to try K-Beauty products and read rave reviews from viewers, so it’s a pleasure to partner with YesStyle to test a range of sheer lip and cheek products from Korean brands.

For thousands of years the fashion conscious have used make-up ... there has also been a rise in Korean beauty trends coming over to the West. In 2017, South Korea's beauty industry was estimated ...

With their hands-on involvement, celebrities are proving their brands can grow beyond fandoms to make a lasting mark Korean ...

Jeong Ji-woo, the South Korean influencer-entrepreneur, talks about launching her K-beauty brand Neaf Neaf in India and ...