Wednesday's Rockets-Warriors NBA Cup quarterfinal game will include an alternate NBA 2K25 DataCast presentation that will ...

Alternative telecast of Dec. 21 Texans-Chiefs game will blend live football with data-driven animated elements from popular ...

(AP) — NBC Sports and Peacock will present an alternate broadcast featuring elements of the EA Sports Madden 25 video game ...

The Madden alt-cast will blend video game elements and live action and inject Madden NFL’s brand elements as animated ...

Since ESPN has the Manningcast for Monday Night Football, Peacock is entering the alternate broadcast world by using the Madden NFL video game for ...

NBC plans to launch a Madden NFL-inspired alternate broadcast of the Kansas City Chiefs versus Houston Texans game Dec. 21.

When the Houston Texans and Kansas City Chiefs square off shortly before Christmas this season, they'll be wrapped with ...

(AP) — NBC Sports and Peacock will present an alternate broadcast featuring elements of the EA Sports Madden 25 video game during a Dec. 21 matchup between the Houston Texans and Kansas City Chiefs.

For years now, sports television producers have turned to video games and their accompanying technology for inspiration, ...

There was one point on Sunday afternoon when I had our graphics and social content ... Joe Mixon led the way for the Houston Texans with 109 rushing yards and a franchise-record three rushing ...