Matcha’s powerhouse compounds — like EGCG, l-theanine, and polyphenols — work synergistically to support nearly every major ...

Matcha and hojicha teas are similar in many ways, especially since they're the same tea plant. This makes their differences ...

Tea may be the second-most consumed beverage worldwide, but matcha in particular has been stealing the spotlight lately. Consumption of the Japanese green tea powder is skyrocketing — the matcha ...

Teahouses and other businesses in the U.S. are bracing for a shortage of matcha, the bright green powder imported from Japan ...

Matcha is a form of ground green tea from 'tencha,' the leaves used to ... how it was processed and stored, and the color and taste of the matcha. In the case of PARU, its partners in the ...

Green tea has several hidden health benefits. If you're ready to cut down on coffee, here's why you should switch your choice of morning beverage.

Starbucks wants its baristas to sport a uniformed look, so the coffee chain is updating its dress code policy to take effect ...

Recognized as a crucial figure in the field, he has played a significant role in refining and standardizing steamed green tea techniques ... the "temperature-time-color" trinity control method ...

"The color — it's a very bright green color ... some importers fear outside companies may try to sell less expensive green tea powders at matcha prices. Cowan also has other reservations ...