While advertisers’ interest in gaming as an advertising medium may be growing, their spending commitments seem stuck on pause ...

The company boasts that the new Rewarded Video ads show higher engagement than regular advertising, with a completion rate ...

Ely Callaway's posthumous book details the boldness and vision he had in founding his golf company and launching the ...

Among mobile gamers, 43% will research a new product after seeing an in-game ad, per new research from the game developer.

In gaming, engagement doesn’t end at the first install. More than 70% of buyers make repeat purchases, which highlights the long-term value of retaining players. With 3.32 billion active video game ...

Campaign Middle East speaks agency leaders and client-side marketers about adoption, segmentation, consumer insights and ROI within gaming.

AppHarbr has documented examples of creatives where women are burned ... With 213 million gamers in the U.S. alone and global gaming ad spend expected to reach $11.5 billion by 2027, the pressure to ...

Experts say celebrity-led ads are showing 2x higher aided recall in brand lift and 3x engagement rates on digital vs.

YouTube, the world's largest video platform, has profited from the promotion of illegal online betting sites in Brazil, ...

The online gaming platform "Roblox" integrates rewards for watching advertising: players of "Roblox" games receive in-game bonuses.

With the rapid rise in popularity of chatbots like ChatGPT and Perplexity, Campaign explores the impact of an advertising model, and competition with major players like Google and Meta.