MCoBeauty, an indie beauty brand from Australia that is among the new (and nearly sold-out) launches at Target, has ...
Beauty (ELF) is a promising investment with revenue growth, innovative marketing strategies, and strong market positioning.
You can't talk about drugstore beauty brands without singing the praises of NYX and e.l.f. Both brands make excellent makeup ...
Beauty (NYSE: ELF) announces its partnership with Amanda Nguyen, a globally recognized activist, Nobel Peace Prize nominee ...
As a potential ban looms, brands like Nike and E.l.f. Beauty are leveraging the social media platform to win over Gen Z.
If you buy something through my links, I may earn a commission. Are you someone who enjoys high-quality makeup without ...
E.l.f. Beauty is teaming up with activist, Nobel Peace Prize nominee and astronaut Amanda Nguyen, for a new iteration of the Show Your(s)e.l.f. series.
If you’re thinking about making the plunge but aren’t always trusting of influencers, just check out the reviews on Walmart’s website. It appears that customers agree that social media hype is real — ...
FINE lines and skin the texture of crepe paper? You’ve not aged overnight, it’s dehydration. Smooth things out with a plumping serum after you cleanse. This week, I put three to the test . . .
Some of the biggest brands (Dove, e.l.f. SKIN and Lancôme!) in the beauty business have come out with solutions for dry skin, ...
Charlotte Tilbury is responding to the growing trend of beauty copycats, or dupes, with a sharp focus on marketing. Last ...
WHETHER you haven’t had enough sleep, your allergies are acting up, or it’s just genetics, dark and puffy under-eyes can be tough to conceal. Bags under your eyes are caused by ...