Beauty (ELF) is a promising investment with revenue growth, innovative marketing strategies, and strong market positioning.

FINE lines and skin the texture of crepe paper? You’ve not aged overnight, it’s dehydration. Smooth things out with a plumping serum after you cleanse. This week, I put three to the test . . .

A Revlon volcanic stone face roller, which was one of the first beauty products to go viral on TikTok — and for good reason!

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