The highly anticipated Gel Liners have fans racing to try them before it's sold out, the creamy formula makes it easy for beginners to draw a perfect eye line ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

Articles and videos about Oakland-based e.l.f. Beauty embraces DEI, and you won't believe its ad campaign on KTVU FOX 2 San Francisco.

I am asked if dupes are any good. Like most of life’s big questions, the answer is complicated. Despite the fact that it can ...

Sparse eyebrows can become a concern as we age, but with the right techniques, you can achieve fuller and more defined brows that truly reflect your unique beauty, so let’s explore ten game-changing ...

The campaign with the singer is a reminder of the drugstore beauty brand’s commitment to inclusivity and entertainment-driven ...

Meghan Trainor recently got candid about her beauty routine during a new behind-the-scenes interview while shooting her ...

Shop TODAY contributor Chassie Post shares affordable, unique Target finds. From cardigans to a car vacuum, they're all ...

Contouring the eyes helps in creating the illusion of depth and lift. By strategically placing darker shades in the crease, ...

OLYMPIA — New rules adopted by the state House of Representatives on Friday are raising some eyebrows, including changes that ...

Beauty is one of several companies standing firm with their DEI stance amongst other Fortune 500 businesses eliminating ...

Understand how to read a racing form to analyze stats, track conditions and speed figures for informed horse racing decisions ...