Dell’s XPS line, which has been a prominent name in premium laptops for years, is being replaced by new Dell Premium models.

Dell's iconic XPS brand will be retired this year, along with many of the other Dell sub-brands. But what's replacing them?

Dell announced that the XPS brand is dead, and its computers will have more straightforward names going forward.

CES 2025 is off to a fast start with new GeForce RTX 50 Series GPUs, Arrow Lake laptop processors, and new desktop and laptop ...

Branding is important. Corporations spend millions of dollars every year to make sure that words like “Tacoma” and “Sleep ...

Dell is officially killing the XPS branding that’s become a mainstay for people seeking a sleek, respectable, well-priced PC.

Dell computers are getting all-new branding. Instead of familiar labels like XPS, Inspiron and Latitude (among others), the ...

The Dell XPS Desktop is currently available with a discount of $150, presenting an opportunity for those in need of a ...

Inspiron, XPS, and other Dell brands are going the way of the dinosaur it seems as the new Dell, Dell Pro, and Pro Max take ...

The Dell XPS line is no more, but it and the rest of the Dell lineup live on in a 'simplified' portfolio Dell jettisoned ...

Dell follows in the steps of HP which rebranded its whole PC lineup last year. However, devices still had meaningful brand ...