I often wonder if some variant of this mindset is what leads Apple to snub trade shows and conferences when it has the resources to attend every event on the planet if it wants. Lots of new tech ...

The Dell XPS Desktop is currently available with a discount of $150, presenting an opportunity for those in need of a ...

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Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.

Dell’s new branding puts the highly trusted Dell name front and center with three PC categories: The Dell and Dell Pro ...

The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but ...

Dell is reorganizing its entire product lineup, retiring iconic brands like XPS, Inspiron, Latitude, and more. All in the ...

Dell is trading in its much-loved and highly-respected XPS and Inspiron brand names in favor of a slightly different approach ...

This week at CES 2025, Dell announced a rebranding of sorts for its new PC lineup going forward. These are the Dell, Dell Pro ...

Dell took the opportunity at CES to announce a major branding refresh. The Inspiron, Latitude, and XPS lines are out, and ...

The computer company Dell has a new brand strategy that sounds a lot like Apple. There were a few smiles at the launch.

Starting this year, the company will put its XPS, Inspiron, and Inspiron Plus devices in the Dell category. That will change ...