Facing a $39 billion bid from mining giant BHP Group Ltd, the London-listed company is considering offloading the diamond ...

De Beers is synonymous with diamonds, having coined the phrase “diamonds are forever” back in 1947. However, the company’s own business in precious stones has been in jeopardy following ...

Over the last two years, the price of one-carat natural diamond has fallen by 26 per cent to a low of $3,923.83 (Rs 3.39 lakh ...

When in 1947 N.W. Ayer copywriter Frances Gerety set about to create a slogan for De Beers Consolidated Mines, she felt frustrated by a lack of good ideas. After praying late one night, she jotted ...

It's been 76 years since De Beers first launched its "Diamonds Are Forever" campaign, and they may still prove to be right. Mike Rivkin and his wife, Linda, are long-time residents of Rancho Mirage.

Next De Beers is going to make laboratory-diamonds what they will be tomorrow: a fun fashion pretender to the real, rare, precious, natural, “forever” diamond. And as it did with diamonds ...

De Beers Group launches a new marketing campaign, 'Forever Present,' for the holiday gifting season in the U.S. Highlighting a diverse array of gifting opportunities for natural diamonds this ...

De Beers India Managing Director Amit Pratihari said the plan is to establish 100 retail stores by 2030 with a revenue target ...

Botswana President Duma Boko reaches diamond extraction deal with De Beers, aiming to boost economy amid global market ...

De Beers, a global leader in the diamond industry, on Wednesday announced it will foray into the retail segment with the ...