Consumers are changing the way they want to buy. And top brands are leaning into those changes to retool and invigorate the ...
The unitary authority serving towns including Crewe, Macclesfield, Sandbach and Congleton is recruiting for a new senior ...
The post-purchase journey greatly matters. For starters, returning customers, as outlined above, have up to a 60% propensity to make a purchase, as opposed to just 20% for newcomers. What’s more, data ...
American said that Heather Garboden's experience in revenue management and finance give her an understanding of what will be ...
Asaclean, a global leader in purging compounds and part of Asahi Kasei Plastics North America, announced the launch of its ...
AI has the power to transform the way CX and marketing leaders drive impact. By prioritizing soft skills, creating space for ...
AS businesses continue to adapt to an ever-evolving digital landscape, customer experience (CX) is anticipated to play a key ...
NPS alone no longer cuts it. Evolving customer experience metrics like CES and XQI are helping brands stay ahead in 2025 and ...
In today’s digital age, consumers interact with brands through multiple touchpoints—websites, social media, emails, mobile ...
About the interviewee Melissa Fellner is a global consumer marketing director, respiratory biologics, at AstraZeneca. She has more than 20 years of US and global experience in the areas of ...
In the aftermath of the pandemic, numerous organizations have prioritized cost-cutting measures, often at the expense of customer experience (CX).
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